What’s New in Google Tag Manager? And Why You Should Use It

In today’s rapidly evolving digital age, data has become the lifeblood of businesses, guiding critical decisions and driving growth strategies. As businesses strive to harness the immense potential of data-driven marketing, indispensable tools like Google Tag Manager (GTM) have emerged. Palam Solutions, a certified partner of Google, stands ready to unlock the true potential of […]
Functions and Expressions in BigQuery

Unveiling Data Insights: Navigating Functions and Expressions in BigQuery

In the realm of data analysis, functions and expressions are the guiding stars that illuminate the path through intricate datasets. With BigQuery as your canvas, harnessing the power of built-in functions and crafting custom expressions becomes the art of transforming data into insights. This article is your compass through the world of functions in BigQuery, […]

Things to Keep in Mind While Working with AI: A Comprehensive Guide

Artificial Intelligence (AI) has made a significant mark on numerous sectors, from healthcare and finance to entertainment and customer service. If you’re diving into the world of AI, understanding its potentials and limitations is crucial. Here’s a comprehensive guide on things to keep in mind while working with AI. 1. Understand the Basics Before you […]
Server Side Tracking vs. Serverless Tracking

Server Side Tracking vs. Serverless Tracking: Making the Right Choice for Your Analytics Needs

In the ever-evolving landscape of digital analytics, choosing the right tracking method is crucial to gather accurate data that drives informed business decisions. Two popular options that often come into consideration are Server Side Tracking and Serverless Tracking. Each method has its own set of advantages and considerations, and understanding the differences between them is […]

भारतीय छोटे व्यवसाय और स्टार्टअप्स के लिए Google Analytics का उपयोग

व्यापारिक संगठन और नए उद्यमों के लिए आजकल तकनीकी साधनों का उपयोग अत्यंत महत्वपूर्ण हो गया है। छोटे व्यवसायों और स्टार्टअप्स के लिए भी तकनीकी समाधान अपने काम को सुगम बनाने और सफलता प्राप्त करने में महत्वपूर्ण हो सकते हैं। इसके लिए, Google Analytics एक शक्तिशाली और मुफ्त उपकरण हो सकता है जो छोटे व्यवसायों […]