Data Visualization

Data Modeling and Schema Design in BigQuery

Data Modeling and Schema Design in BigQuery

Welcome to our comprehensive tutorial on mastering data modeling and schema design in Google BigQuery. In this guide, we’ll dive into essential concepts, selecting appropriate data types, and uncovering best practices for creating efficient and optimized schemas. Let’s get started!   1. Understanding the Concept of Schema in BigQuery: A schema in BigQuery defines the […]
BigQuery SQL Queries

BigQuery SQL Queries: Basics & Advanced Techniques

Welcome to our comprehensive guide on mastering SQL queries in Google BigQuery. In this tutorial, we’ll start with the basics and take you through advanced techniques. You’ll learn how to craft SELECT statements, filter, sort, aggregate data, and dive into the world of joins and subqueries for complex data analysis. Let’s begin!   1. Basic […]
Functions and Expressions in BigQuery

Unveiling Data Insights: Navigating Functions and Expressions in BigQuery

In the realm of data analysis, functions and expressions are the guiding stars that illuminate the path through intricate datasets. With BigQuery as your canvas, harnessing the power of built-in functions and crafting custom expressions becomes the art of transforming data into insights. This article is your compass through the world of functions in BigQuery, […]
Cross-Domain Tracking with gtag

Manual Cross-Domain Tracking with gtag.js API: A Comprehensive Guide

In the intricate landscape of web analytics, the seamless tracking of user behavior across various domains is pivotal. Google Analytics 4 (GA4) introduces a game-changing feature known as cross-domain measurement. This mechanism is engineered to ensure accurate attribution of user interactions as they traverse from one domain to another. In this guide, we delve into […]
Server Side Tracking vs. Serverless Tracking

Server Side Tracking vs. Serverless Tracking: Making the Right Choice for Your Analytics Needs

In the ever-evolving landscape of digital analytics, choosing the right tracking method is crucial to gather accurate data that drives informed business decisions. Two popular options that often come into consideration are Server Side Tracking and Serverless Tracking. Each method has its own set of advantages and considerations, and understanding the differences between them is […]