Business

The Facebook Conversion API is a powerful tool that allows businesses to track conversions from their websites and apps directly to Facebook. This can help businesses to improve their ad targeting and measurement, and to get a better understanding of their customers’ journey. Server-side tracking is a method of tracking conversions that sends data directly […]

Welcome to our comprehensive guide on mastering SQL queries in Google BigQuery. In this tutorial, we’ll start with the basics and take you through advanced techniques. You’ll learn how to craft SELECT statements, filter, sort, aggregate data, and dive into the world of joins and subqueries for complex data analysis. Let’s begin!   1. Basic […]

In today’s digital landscape, data is the fuel that propels businesses forward, providing invaluable insights into user behavior, website performance, and marketing efficacy. Google Analytics, the premier web analytics service, has revolutionized the way organizations gather and interpret this data. One of its standout features, Google Analytics Automated Reports, has emerged as a game-changer, enabling […]

In the realm of data analysis, functions and expressions are the guiding stars that illuminate the path through intricate datasets. With BigQuery as your canvas, harnessing the power of built-in functions and crafting custom expressions becomes the art of transforming data into insights. This article is your compass through the world of functions in BigQuery, […]

In the ever-evolving landscape of digital analytics, staying ahead of the curve is essential to unlocking the true potential of your data. Google Analytics has long been a cornerstone for businesses seeking to understand their online presence, user behavior, and marketing performance. Now, with the launch of GA4 Reports Builder, a new era of data […]