Social Media

Attribution modeling is the process of assigning credit for conversions to different marketing touchpoints. This information can be used to optimize your marketing campaigns and improve your return on investment (ROI).   Google Analytics 4 (GA4) offers a variety of attribution modeling options, including:   Paid and organic rules-based models: These models assign credit to touchpoints […]

Top 10 Google Searches 2023 What Indians are searching in 2023?   The internet has become an integral part of our lives, and Indians are no exception. In fact, India is the second largest internet user base in the world, with over 750 million users. This means that there is a lot of data available […]

In the digital age, images are a universal language that transcends borders and languages. They communicate ideas, evoke emotions, and provide a glimpse into the world around us. But what if you could dig deeper into the images you come across online? Enter Google Reverse Image Search, a powerful tool that allows you to explore […]

In the fast-evolving landscape of technology, two terms have garnered significant attention: data science and artificial intelligence (AI). While often used interchangeably, these terms refer to distinct concepts with unique roles in driving innovation. In this article, we’ll delve into the differences between data science and artificial intelligence, exploring their synergies, applications, and significance in […]

The Facebook Conversion API is a powerful tool that allows businesses to track conversions from their websites and apps directly to Facebook. This can help businesses to improve their ad targeting and measurement, and to get a better understanding of their customers’ journey. Server-side tracking is a method of tracking conversions that sends data directly […]